Thursday, August 18, 2016

Why I sell designer duplicate perfumes

When I initially started, my intention was to NOT carry any designer duplicates. I truly appreciate the hard work it takes to design a fragrance (having designed a few myself) and I have a deep admiration for some of the beautiful blends created.

But, as my little business grew, I kept getting many desperate requests for discontinued scents. So, I got in a couple scents, tested them out with you, my customers, and decided to honor one of the core values of my company: listen to my customers and give them what they want.

As I started adding the discontinued duplicates to the fragrance list, I started getting requests for current name brand scents. The main reasons are:
a) I offer high quality, tested matches
b) I can offer them in a product that the original designer chose not to, such as bath salts or a solid perfume or a wax tart melt, made fresh especially for your order
c) at a more affordable price.

Even with my extensive and ever growing fragrance list, I get about 5 to 6 requests every week for new scents. And I love the emails telling me that my buyers thought they'd never smell their favorite scent again, one that brought back many happy memories. That's why I love what I do.

Sunday, July 24, 2016

Views from my new home in St. George, UT

My mom & I were talking on the phone the other day and it's hard to believe I'm the first in my family to ever live in Utah! I'm pretty much the first in my family to have a full-time online business and to live in 5 different cities 5 years in a row.

My first 2 priorities are to get my business fully stocked and to hit the hiking trails. I've been having a blast picking new hiking trails to try. I have so, so, so many to choose from nearby, which is exactly the way I like it. Some of my favorites have been the Chuckawalla Trail and Whiterocks.

St. George is a clean, quiet town, hardly any traffic and parking anywhere is a breeze. So different from LA. Everyone is friendly and I really feel comfortable and safe living here.

I've also been exploring Snow Canyon State Park and the contrast of the white, red and black lava rocks has been a visual delight every time I see it.

snow canyon
It is very, very hot here, usually over 100 degrees in the afternoon. I've just adjusted my schedule to hike in the morning when it's cooler. I've been told that it will cool down in September, that's when I will head to Zion National Park and the Grand Canyon (North Rim) to explore even more.

Happy Trails!!

Saturday, June 25, 2016

Refreshing Mint Watermelon Face Mask DIY

mint face mask

Watermelon is a go to summertime favorite for instant relief from those hot days, but did you know it’s also good for your skin? Watermelon is full of vitamin A and vitamin C, it also contains the phytonutrient citrulline. Watermelon is a natural astringent and antioxidant and when used as a facial mask, watermelon can soothe and refresh all skin types.

Equipment You’ll Need:
Mixing bowl
Measuring Spoon
Potato masher or stick blender

 ½ cup of mashed up watermelon
1 Tbsp of Certified Organic Honey
3 drops of Peppermint Essential Oil

Directions: Take one slice of watermelon and mash it up as much as possible using a potato masher or stick blender Measure ½ cup of mashed watermelon and place in a mixing bowl. Add 1 Tbsp of Certified Organic Honey Add 3 drops of Peppermint Essential Oil Mix well and apply to face Let sit for 10-15 minutes and rinse away to reveal your healthy glow!!

Because this is a fresh made product, it will start to develop microbial growth very quickly. Use your mask immediately or refrigerate. If refrigerated, use within 2 days.

Friday, June 10, 2016

Feed Your Face Mud Scrub Recipe DIY

Feed your skin healthy ingredients with this combination of Avocado, Lavender, Cucumber & Honey to create this nutrient-packed face scrub mud. It's sure to leave your skin super soft, polished and smooth.

Equipment You’ll Need:
Measuring spoons
Mixing bowls
Spoon or Hands

1 tablespoon Bentonite Clay
2 teaspoon Avocado Oil
1 teaspoon Lavender Distillate
1 teaspoon Cucumber Distillate
1 teaspoon Honey

Mix all of the ingredients together.
Apply to face and neck
Rinse off with warm water

Clean up:
Wash off with tepid water and a soft facial cloth. Pat dry. Follow with your favorite essential toner.

Be sure to use your creation immediately as the natural ingredients are not preserved.

Thursday, May 12, 2016

On the move again, next stop: St. George, UT - Closed 5/23/16 to 5/27/16

Owning an internet business allows me to live anywhere in the world, so instead of settling on one place, I'm exploring a bunch of places. My next chosen city to try for a year is St. George, Utah.

I'm often asked, why? Cause I can. I'm single, in good health and not getting any younger. The hiking and wanderlust bug has bit me hard and I'd regret it forever if I didn't at least try it out. And why there? I found that I love warmer year round weather, so after studying city data weather patterns, I try not to venture too far above 37 degrees latitude North. I also love hiking and mountain climbing, so I search the map for any green areas which denote National State Parks. And then I pick a city close to those green areas. So, as you can see from the below Google Map pic, St. George looks ideal:

I have the Red Cliffs Desert Reserve to the north, Zion National Park to the east and the Grand Canyon to the south and so much more to explore.

So I'll be closing up shop on May 23rd, packing up my stuff and driving to UT on May 26th. I'll reopen on May 30th from my new place. I'll be checking emails and all the social media places while I'm gone, so reach out to me with any questions!!

Here's a recap of the cities so far:
Chicago, IL (where I lived for most of my life)
Orange, CA
Sedona, AZ
San Marcos, CA
Irvine, CA
Currently: St. George, UT
Next up: Durango, CO

If you have any suggestions on where to try next, please leave a comment below, I'd love to hear from you!

Wednesday, May 4, 2016

How To Improve Your Etsy Shop Search Traffic

My daily interactions with the Etsy Forums led me to this most excellent post about how to improve your Etsy search traffic. I asked the author, Janie, and she so graciously gave me permission to share it on my blog. To see her incredible shop of gorgeous, unique jewelry, go here:

"I often see questions about low traffic in the discussion forums, from people who want to improve search traffic to their shop. I often see a lot of the same problems when I look at their shops. I'm trying to balance my desire to help other sellers, with my desire to not type the same thing many many times. :) I thought maybe if I make a thread for this, then I can link to it sometimes, more people will see it, and it's more efficient that way. :)

This is a list of fixable problems that will hurt your position in search - and how to fix them. Listed in rough order of what I usually see first when I pop into someone's shop to answer their question about low traffic.

1) Titles that don't include the name of the actual thing. For example "Rustic Lumberjack Doll" is a better title than "Rustic Lumberjack." "Rustic Lumberjack Doll, Scarecrow, Oversized Doll" is even better because it contains multiple ways to name the thing.

2) Average or bad photography. Anything less than *excellent* photography will hurt your position in search. Why? Because when Etsy users search, find, and click an item, it reinforces that item's position in that search. If your items aren't being reinforced in the search with clicks, then other people's items are being reinforced instead of yours, and that hurts your position in the search. And photography is the #1 thing that makes someone want to click one item instead of another. I often see room for improvement in:
- lighting (some pictures are better lit than others, some have the wrong white balance because they have the wrong type of light)
- staging (in stores who are asking about low traffic I often see the opportunity to create warm and inviting scenes with some items - but I don't often see it actually being done)
- backgrounds (often too busy, taking attention away from the detail in an item)
- thumbnail cropping (for example zoomed too far out and your item is de-emphasized compared to other objects in the picture ... or zoomed in on the wrong location and the item looks cut off in a weird place)

3) Missing tags. You should have 13. This is to get your item in as many searches as possible.

4) Tags not complete search phrases - too many single words and not enough phrases - or too many adjective phrases, and not enough adjective + noun phrases. I know the tag textbox has a prompt that says “color / style / etc” but that's not really an accurate description of what tags should be. Think of tags as complete search phrases, instead of color and style descriptors. As often as possible, tags should be a full and complete search phrase that someone might type into the site-wide search box. Sometimes the 20-character limit prevents you from doing that and then you need to break it up into words or smaller phrases that describe the color or style. For example "red mug" is better than "red" and "mug" in separate tags. If you have room for two tags then "red mug" and "coffee mug" will serve you better than "red" and "mug." Another example: I recently learned in my own shop that "wire wrapped pendant" is a much better tag to have than "wire wrapped." Including the noun makes it a full search phrase.

5) Not including the same tags that people are searching for most often. How do you know which tags are commonly searched for? You can go to the Etsy site-wide search box and start typing one word - they have that list of suggestions sorted with popular searches at the top.

6) Not knowing there are tools to help you with Etsy SEO. You can use for this and it's free. You enter the name of your shop and a search phrase - they tell you which search result pages you appear on, and what are the most popular tags for items that do well in that search. Tweak your tags for that search phrase, check a few hours later (or the next day) to see how you did - are you showing up in the search you tried to fix? If you are, great! Pick another popular search and fix that too. If you aren't, pick another popular search and fix that too. :) Repeat as necessary until you’re getting more views.

7) Unintentional spelling mistakes in titles or tags. Unless you have the correct spelling in there too, someone who enters the correct spelling will not find you. If you want to get into a misspelled search on purpose because you know people search for the misspelled word often, that's ok. I do that with "wire wrapped pendant" and "wirewrapped pendant" both in my tags. But accidentally misspelling is probably going to hurt more than it helps and it's very fixable.

Those are my search-fixing tips for now. And I know I need to take my own advice and tweak a few things in my own shop - I'm off to do that! :)

Note I do not plan to reply to replies here - I just wrote this so I can link to it when I see questions about it. But feel free to add your own tips to this list, or bump this thread in the comments if you feel like people would benefit from it. Just make sure your comments are polite! I have replaced all of my examples with made-up item names or examples from my own shop, so it doesn't sound like I'm making an example of anyone, and I recommend you do the same...don't make an example of anyone in the comments. And please don't turn this into a complaining thread! It's just something helpful to link to when people need help.

Thanks, and I hope this helps you - or helps you help someone else!"

Thanks Janie! To see the original post, here's the link:

Do you have any tips on how to improve your Etsy shop? Comment below, I'd love to hear from you!

Tuesday, April 19, 2016

Home Fragrancing with Wax Tarts & Fragrance Oils - But How? In What?

I often get asked about the best way to fragrance your home with wax tarts or fragrance oils. Here's a list of my favorites:

1. The wall plug-in electric tart or oil warmer: This is my favorite because it doesn't take up any counter or dresser space and also doubles as a night light. It can scent a room with a couple small tarts or fill the bowl with water and add a few drops of fragrance or essential oils. The only downside is that it does take a light bulb, so if you use it frequently, buy a couple extras and keep them readily available.

2. Electric table-top tart warmer: Since it uses an electric hot plate to warm the tarts or oils, you do not have to worry about replacing light bulbs. But, it's not a night light and it does take up counter or dresser space. The bowl is bigger, so you can warm more tarts at one time or fill with water and drops of fragrance or essential oil, which will allow you to scent your larger rooms.

3. Tea-light oil diffuser: This is good in a pinch, it's really low cost and you don't need electricity to use it. But, it does use a candle and if you have pets or kids, open flames are kind of a no-no. The bowl is small, so you can warm a small tart or fill with water and add a few drops of fragrance or essential oils. The scenting effects will only last as long as your candle is burning and tea-lights have about a 2-3 hour burn time.

What's your favorite way to scent your spaces? I'd love to hear from you, please comment below and share your scenting strategies!
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