Tuesday, April 19, 2016

Home Fragrancing with Wax Tarts & Fragrance Oils - But How? In What?

I often get asked about the best way to fragrance your home with wax tarts or fragrance oils. Here's a list of my favorites:

1. The wall plug-in electric tart or oil warmer: This is my favorite because it doesn't take up any counter or dresser space and also doubles as a night light. It can scent a room with a couple small tarts or fill the bowl with water and add a few drops of fragrance or essential oils. The only downside is that it does take a light bulb, so if you use it frequently, buy a couple extras and keep them readily available.

2. Electric table-top tart warmer: Since it uses an electric hot plate to warm the tarts or oils, you do not have to worry about replacing light bulbs. But, it's not a night light and it does take up counter or dresser space. The bowl is bigger, so you can warm more tarts at one time or fill with water and drops of fragrance or essential oil, which will allow you to scent your larger rooms.

3. Tea-light oil diffuser: This is good in a pinch, it's really low cost and you don't need electricity to use it. But, it does use a candle and if you have pets or kids, open flames are kind of a no-no. The bowl is small, so you can warm a small tart or fill with water and add a few drops of fragrance or essential oils. The scenting effects will only last as long as your candle is burning and tea-lights have about a 2-3 hour burn time.

What's your favorite way to scent your spaces? I'd love to hear from you, please comment below and share your scenting strategies!

What's the difference between Essential Oils (EO's) & Fragrance Oils (FO's)?

Essential oils are extracted directly from a plant, usually steam distilled from the leaves, roots, flowers, seeds, tops or fruits of the plant. Perfume or fragrance oils are made in a lab and are either fully synthetic or a combination of synthetic and essential oils.

Currently I only carry 2 all natural certified 100% pure essential oils, Patchouli & Lavender. The rest of the fragrances are 100% synthetic fragrance oils or a blend of essential and fragrance oils.

Because there are so many scents that you cannot extract from a plant and they just smell so good, most of my oils are fragrance oils. It is impossible to extract scent from a marshmallow or bubblegum, but these are some of the best sellers. Why? Because they smell amazingly good and when you smell something good, you like it and feel happy.

I can tell you all my fragrance oils are:

1. DEP Phthalate Free
2. Gluten Free
3. Vegan
4. Cruelty Free
5. Paraben Free
6. Alcohol Free
7. Always Fresh

I only buy body safe oils, that is why you will never see anything with cinnamon, cranberries, black cherries, anything that can be a skin irritant. And since I only buy body safe oils, they are safe to apply to the skin undiluted in small quantities. And since they are undiluted, a little goes a long way, you don't need much to smell great. But, as with any beauty and body product, always patch test on your skin first. I personally test every oil on myself before adding it to my scent list.

Ways to use the fragrance oils:
Put a few drops onto a cotton ball, rub on your wrists and neck for a quick and easy fragrant body perfume
Pop the cotton ball into your pillowcase for sweetly scented dreams
Add a few drops to an empty spray bottle, add water, shake well and spray
Put a few drops in your tea-light oil burner (with water)
Put a few drops in your electric tart warmer
Put a few drops on your cloth car floor mats or place a scented cotton ball under your car seats
Add a few drops to a warm bath
Make your own candles, tarts and bath & body products

Tuesday, April 5, 2016

New Etsy Shop Layout gone live on April 5, 2016

Etsy has been warning us of the new Etsy shop layout and requesting that we check out the new format and optimize our shops for it. I'm always game to try new things, especially if it will help make the Etsy shopping experience better and easier for potential buyers.

It's gone live today, April 5th, and I'm not sure if I should go with the layout that includes a big huge banner or no banner for a more simplified look. Here's the big huge banner screen shot:

Here's the no banner screen shot:
Here's the shop layout before the changes:
Here's a link if you want to check it out:


What do you think?

If you are an Etsy shop owner, what do you think of the changes? How does your shop look? Feel free to leave a link in the comments so I can check it out!

Monday, February 29, 2016

FREE Etsy Promoted Listing Tips

I've been playing with Etsy Promoted Listings since they were announced in 2014. After getting a few $30 and $40 Promoted Listing monthly bills (not Etsy Seller Fees, but added to that), I tried to come up with a strategy to minimize my costs and maximize the sales produced.

First I just put everything in my shop into Promoted Listings. I'm relying on Etsy to sort through the products and give everyone an equal share of views (or impressions). I don't want to be that one seller that just pops up everywhere, I only want to show up when it's relevant to the Etsy users search. Based on Etsy recent search changes, it looks like that's how search is being modified.

Also, I made sure that my titles, descriptions and tags were all updated and relevant. To see that process, check out this blog post.

Now I considered the absolute maximum I would pay for a click. I set it at .05 cents. To do this, click on Settings (upper right hand corner), go to the Maximum Cost Per Click Section and click Add Max Bid and type in .05. This will set .05 as your maximum bid for a click on everything you are promoting. I also have a daily budget of $1.00 and clicked on Yes, promote new listings, as seen below.

Now I played with this number until I hit the sweet spot, which for me and my type of product is .05 cents. You may have a different approach and you can test it out by raising or lowering your maximum cost per click. My click through rate (clicks divided by impressions) is 1.6% (the same as before my experiment) and my expenses are about 5% of the sales produced, which is a decrease from 11%. I'm happy with that ratio and now I just scan the listings that are producing the highest impressions (you can sort your listings by impressions in the Listing stats and bid management section) and clicks (same).

One of the perks of Promoted Listings is the Revenue Analytics. You can find the link on the Revenue tab:
Click on the Search Terms tab and it will show you the top performing search terms with notes on the ones that have the highest click rate:
Make sure are you utilizing these search terms in your relevant listings.

I hope this helps!! Do you have any Etsy hacks or tips that have worked for you? Please post them in the comments below, I'd love to hear from you! And here's a link to my Etsy shop, just so you know I'm legit!

Sunday, February 28, 2016

Shout out from @jessijaybeauty on @instagram for the Tropical Butter Creams

Thanks for the love and if you want to see all her other beauty tips, check out her Instagram account HERE. Her nail tutorials are amazeballs. To try out the tropical butter cream click HERE.

Today I am loving this on @amazon - Sterling Silver Pressed Flower Small Oval Drop Earrings

These earrings are a beautiful accessory, the flowers are delicate and colorful. They are made of real pressed flowers and the silver is high quality. I love silver jewelry, but the added flowers make it perfect to match almost any outfit and outing.